VIDEO: David Jordan, BBC – Trends in Media Development: Where exactly are we going?

Round Table Session – Trends in Media Development: Where exactly are we going?

This session was a Round-table discussion among the broadcasters of the ABU, EBU and other media organisations, addressing major trends in media development in their respective regions, now and into the future.

The speakers presented their opinion regarding the most important questions in this matter:
– In a world where technological advances are chasing audience demands, is the underlying objective for the media in the 21st Century to continue to deliver rich content to audiences still hold true?
– Can we continue to achieve excellence in broadcasting by making big improvements in content and delivery platforms?
– And what are the ageless drivers we still need in the new information age?