VIDEO: Fayyaz Sheheryar, Director General, All India Radio – how to reach the listeners without losing the essence of public broadcasting?

One main concern these days is how the public broadcasters can face the commercial media assault without losing the essence of public broadcasting.

Also, about turning to usage of Digital Radio Receivers, Mr. Fayyaz Sheheryar thinks that for now the price of implementing this technology is prohibite and would only create a setback between the broadcasters and the public.