Kartini Ariffin is currently the Director of Radio for iM4U Radio Sdn. Bhd. Launched in September 2014, Kartini is responsible for setting up, conceptualising and strategising the success of Malaysia’s only youth volunteerism radio station. From Social Media, On ground and On Air marketing campaigns, Kartini is also responsible for the station’s daily operation and oversees programming for the station.
She graduated in BSc Computerised Accountancy from UK, Kartini continued to study ACCA while working for PWC back then in 2001. After a year as an Associate, she decided to explore other possibilities.
She joined television as a host and writer for an Award Wining Young Women Empowerment program (3R – Respek, Relaks and Respond.
Her radio career started in 2004 with Red fm.
She then goes on air and became the Music Director for Hot fm from 2006 to 2012.
Her leadership capabilities have seen her spearheading prominent organisations such as Media Prima Radio Network, Celcom Berhad and Red Communications Sdn. Bhd.