Patrick Swanson is Head of Social Media for “Zeit im Bild”, Austria’s most-watched TV news programme on public broadcaster ORF. He is in charge of Austria’s biggest Facebook page on news and current events, the “Zeit im Bild” Facebook page. Swanson has recently developed new and innovative formats for bringing the news to a young generation. One example of this is his project “ZIB100”, a daily news show in vertical video, developed for smartphones. With his team, he works on establishing and improving trust and credibility in Public Broadcasting Journalism on a daily basis.