Tuija Aalto, Head of Market intelligence and Social media at Yle, is in the vanguard of digital disruption of media. She believes that leading a media company in today’s complex environment requires teams that learn fast, experiment continuously and share their insights. She produces regular business environment analysis to support strategic decision-making and promotes a highly networked culture within the company and its stakeholders. Having introduced blogs and podcasts to Yle in 2005, Aalto has since lead the transformation of the company’s social media culture towards openness, dialogue and collaboration with the audiences. Aalto develops Yle’s social media strategy and partnerships with the internet platforms.