Directo, Radio – egta
Yuri has over than 10 years of international experience in radio, TV and online media. The main fields of his expertise are: business development and innovations for media companies, digital advertising, brand integrations and online audio, new revenue generating concepts, B2B and B2C strategic marketing, data management, research and business intelligence.
Since October 2012 Director, Radio at egta, the network of more than 140 radio, TV and multimedia companies from 40+ countries. For more than 40 years, egta is helping its members to increase their effectiveness in the monetisation of audiovisual content with a focus on advertising solutions through exchange of high-level knowledge including revenue management, business development and innovations in advertising models.
In 2011 joined Starlight Media Group (N1 media group on the market) as Commercial Director of International Commercial Television Company. Within that role he had a key focus on video content monetization, sponsorship, brand integration and other non-spot advertising revenues, 360-degree campaigns, development the solutions for video content monetization and testing new revenue models for broadcast TV.
Yuri has started his career on radio in 2004 as Marketing Manager at Nashe Radio, N1 national radio network in Ukraine. Since 2008, as Commercial and Business Development Director of Irish Communicorp’s Group operations in Ukraine (digital media and radio), focused on strategic development, sales strategy, non advertising revenues and digital transformation for radio brands.